'Swing into Life' by Lee Campbell

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Childhood obesity is a major health issue in our local community and data has shown that about one quarter of our children aged five to 17 years are overweight or obese. It is known that children are getting heavier and a high proportion of youth are struggling more with their weight now than they were three years ago.

The ActewAGL Swing Into Life Program allows for youth to develop key skills that will allow them to lead a more active and healthy lifestyle.

The program focuses around 6 key pillars including:

  1. Teamwork: working together utilising each other’s strength and weaknesses, learning respect and being involved.
  2. Communication: being an engaged listener, paying attention to non-verbal signals and being assertive are all important aspects of communication.
  3. Leadership: everyone can develop their leadership qualities including leading by example, finding a mentor to learn from and knowing when to ask for help.
  4. Confidence: it can take time and can be built. By setting goals, being prepared, trying something new and staying positive are all ways to build your confidence.
  5. Healthy Living: is about making healthy choices every day including eating well, limiting screen time and getting up and moving.
  6. Community: being part of a community is good for your mental health and wellbeing. Try exploring your local environment, being active or joining a local club or group.

As a part of the program, schools and students from the ACT and southern NSW region are invited to participate in an activity course which includes a number of different obstacles and activities that encourage students to work as a team and overall build confidence whilst being physically active. 

Swing into LifeLee Campbell12108787_698235156944384_8960343563655206053_n.jpg

The course will be adjusted to suit the needs and ages of all students to make sure that it is done in a safe and fun environment. 

The program has close links to the Health and Physical Education category of the Australian Curriculum and contributes to the ACT Government's Healthy Living Initiative.


All sessions take place @ BFIRM’s Outdoor Activity Centre 

Cnr Narrabundah Ln & Jerrabomberra Av,


Website: www.bfirm.com.au

Lee Campbell, Owner and Head Trainer, B.Firm

Sport and fitness have always been a part of Lee Campbell’s life. His excellence on the sporting field translated into a career in fitness, when he joined the Australian Army’s Royal Australian Regiment (3rd Battalion – Para Troopers) and became an elite Physical Training Instructor, responsible for the physical training of soldiers.

Drafted to play Australian Rules Football with the Sydney Swans, he went onto represent NSW at State level. For over 25 years, Lee has devoted himself to the health and fitness industry, providing training to a vast array of clients, including celebrities, Corporations and anyone wishing to improve their health and fitness.

Lee offers his expertise to Australian and global communities, businesses and corporations, in building sustainable health and wellbeing programs for staff and the local community. These include:

  • AusAID
  • Australian Federal Police
  • World Bank Group
  • Global Oil & Gas Companies

Lee’s method of bringing training back to basics has had a lasting impact on everyone he trains; from the sporting elite to some of Australia’s most prestigious celebrities and businessmen and he is always inspired by the difference his training makes in the lives of his clients and communities.

It’s this successful formula which keeps him in demand as he travels around Australia and overseas helping businesses integrate his training methods and passion for health into the lives of their employees.


Lee bases his training on functional body training; getting back-to-basics.

His aim is to help clients achieve a healthy, functioning body, which is able to support them throughout their daily lives, maximising their health and prolonging their lives.

To do this, he assesses their physical, mental and emotional needs by bonding with his clients and forming genuine friendships with mutual respect. Lee then pushes the client further in their physical training then they thought possible, using a mix of encouragement and tough love.

When Lee trains people, he likes to work out what makes them tick and his ability to do this so well, has propelled his success as a fitness trainer. He knows that to get through to someone, he needs to understand their personality, their dreams and relating to them on a level that will work for that individual.

“I don’t overwhelm my clients with my dream for them. 

This is their dream, that I’m a part of, and I enjoy the journey with them.”

Tough Mudder Ambassador Australia

Lee was the Tough Mudder Ambassador for Australia from 2012 – 2014.

Tough Mudder partnered with Lee because of his renowned fitness expertise and experience as a soldier and physical training instructor in the Australian Army (3rd Battalion – para trooper).

“Tough Mudder is probably the toughest event on the planet, so you need to be ready to take on the challenge. Not only is there 20kms to run around the course, you’ll also be tested to 20–30 military-style obstacles that will challenge you mentally and physically.”

Lee thrives on helping people prepare for Tough Mudder and other mud, adventure and obstacle based events and knows what it takes to complete these challenges.

“Mud races, obstacle races and adventure race events are designed to test all-around fitness, which means training for the event is part of the challenge.”

Lee Campbell

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