Capital Express Group enter strategic alliance
The teams behind Canberra based digital platforms, CapitalExpress.com.au and BetterHotelRoom.com have come together to form a collaborative arrangement which sees the two organisations supporting respective international marketing efforts.
The Capital Express website and the respective social media arms exist to support the promotion of international business and lifestyle connectivity between Singapore, Canberra and Wellington, following the launch of the Singapore Airlines direct flights in September 2016.
Better Hotel Room (BHR) is the creation of local philanthropist, Mr David Richards, who is boldly taking on the major international accommodation booking platforms with betterhotelroom.com
What makes the BHR platform so unique is the ability to register as a corporate client and acquire redeemable points for bookings. Further, in keeping with his philosophy of helping others, a donation of $1 per booking is made to an Australian charity. Customers can also choose to donate their reward points to their selected charity, which means that the selected charity will, from time to time, receive free hotel accommodation through betterhotelroom.com
General Manager of Capital Express Group, Ms Katey Johnstone said that this exciting new partnership was just what the start-up business needed to help launch further onto the international business environment.
“Starting any business is a challenging project at the best of times, so to partner with the team at Better Hotel Room, and someone of David’s incredible standing in this region, gives us such a massive boost during this important growth phase.”
“We are delighted that David and his team have recognised our platform and our brand as reputable and reliable, placing his trust in us to meet the high expectations required when competing with the giants of the travel industry,” said Ms Johnstone.
For Mr Richards, the opportunity to support young entrepreneurs from the ACT was something he didn’t think twice about.
“Having had a good look through the Capital Express website I was impressed with the initiative taken and the diversity of subject matter.
After meeting the team behind the brand, I had no hesitation in striking up this deal, they have my full support.”
“I encourage any local business looking to attract interest from our Asia-Pacific neighbours to engage with Katey and her team. The Capital Express platform is going to be one of the rising stars of the industry in 2017 and I have no doubt those who get in early won’t be disappointed with the customer service and tangible results.”
The team at Capital Express Group will execute a strategic communications plan to increase visitors to the Better Hotel Room website with banner ads, website content and social media collaboration already in place.
Businesses or individuals interested in working with the Capital Express team can get in touch either via the contact us form on the website, emailing Katey ([email protected]) or by phone, +61 401 744 711.
To speak with the BHR sales department, email [email protected] or call 1300 247 666.
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